AN ANALYSIS OF SCHOOL ADVANTAGES IN ATTRACTING PUBLIC INTEREST TOWARDS

Abstract

Background

Public interest in schools is influenced by academic quality, character education, spirituality, and institutional image, with the integration of religious values serving as a key strategy in gaining public trust.

Purpose

This study aims to describe the analysis of the competitive advantages of Junior High School Daarul Qur’an Al-Wafa Putri Bogor in attracting community interest by highlighting its distinctive characteristics amidst the competitive landscape of education. 

Research Methodology

This research employs a qualitative case study approach, utilizing data collection techniques such as in-depth interviews, participant observation, and documentation, followed by analysis through triangulation and confirmability. 

Result

The integration of character education, spiritual values, and the use of Arabic language in religious studies constitutes the primary strengths that distinguish Junior High School Daarul Qur’an Al-Wafa Putri from other educational institutions. The holistic approach implemented not only enhances students' academic competence but also strengthens their moral and spiritual dimensions. Furthermore, digital communication strategies via social media and community engagement have proven effective in building a positive institutional image. The school’s responsiveness to individual student needs also serves as an added value, aligning with the public's expectations for balanced and meaningful education.

Conclusion

The school’s advantage lies in its holistic approach that integrates religious, academic, character, technological, and life skill values to shape intelligent, religious, and competitive students.